Are you in class 12th and looking for the best CBSE Class 12 Business Studies Notes? Then you have found the right web page. In this blog, you will find NCERT class 12 business studies revision notes download in PDF links. Students can simply download pdfs for every chapter and save them for future reference.
Study Notes are very important for students because it makes studies easier than books. VidaSetu is the top online education portal for students of class 10th, 11th, and 12th students. It provides FREE ONLINE CLASSES for every subject, along with the easiest study material for every subject. Students can simply register on the site to get the latest updates from the CBSE.
Class 12 Exams are very important for students to score marks because it further helps to get the best college for higher studies. For that, students need to complete their CBSE Class 12 Commerce Syllabus 2021 at least 2 months before the main exams and practice CBSE Class 12 Commerce Sample Papers 2021.
Students can go through the CBSE Class 12 Commerce Time Table 2021 and start preparing for the final exams right away. CBSE has not yet announced the CBSE Result Date 2021. Students can later check their CBSE Class 12 Commerce Results 2021 here!
If you want to make your studies easiest, then simply attend CBSE Class 12 Business Studies Free Online Classes for regular studies and get the best video lectures on your personal electronic device.
If you want to know more about Business Studies then check out the CBSE Class 12 Business Studies Guide 2021 drafted under the prescribed syllabus of CBSE.
Let’s proceed with the CBSE 12th class business studies notes with the PDF links.
TABLE OF CONTENT-
- Business Studies Class 12 Notes PDF Download
- CBSE Business Studies Notes For Class 12 in Details
- PRINCIPLES OF MANAGEMENT CLASS 12 NOTES
- BUSINESS ENVIRONMENT CLASS 12 NOTES
- PLANNING CLASS 12 BUSINESS STUDIES NOTES
- ORGANISING CLASS 12 NOTES
- STAFFING CLASS 12 NOTES
- DIRECTING CLASS 12 NOTES
- CONTROLLING CLASS 12 NOTES
- FINANCIAL MANAGEMENT NOTES CLASS 12
- FINANCIAL MARKETS CLASS 12 NOTES
- MARKETING CLASS 12 NOTES
- CONSUMER PROTECTION CLASS 12 NOTES
- Why Choose Vidya Setu for CBSE Class 12 Business Studies Notes 2021?
- Conclusion
- Frequently Asked Questions (FAQs)
Business Studies Class 12 Notes PDF Download
In this section, students will get access to the Business Studies Class 12 NCERT Solutions for all the chapters with attached PDF Files. Through these summarized NCERT class 12 business studies notes, students can make their learning cycle look easier. Students can simply save each PDF file on their personal devices and have future access anytime and from anywhere.
Before going deep into the CBSE 12 Class Business Studies Notes, students are required to study the CBSE Class 12 Business Studies Syllabus thoroughly. This will help students to study only the required chapters prescribed in the revised syllabus for 2021. As per Business studies, new curriculum students should also make sure to go to business studies case studies class 12.
Students will not miss out on any important topic of your Business Studies Class 12 Ncert Solutions as these notes include all the required topics. We have listed all the chapters from 1-12 from both the NCERT BST Books for class 12th. Download links now. Class 12 business studies chapter-wise revision notes are provided below with in-depth knowledge.
Chapter 1: Nature and Significance of Management Chapter 2: Principles of Management Chapter 3: Business Environment Chapter 4: Planning Chapter 5: Organising Chapter 6: Staffing Chapter 7: Directing Chapter 8: Controlling Chapter 9: Financial Management Chapter 10: Financial Market Chapter 11: Marketing Chapter 12: Consumer Protection |
CBSE 12th Class Business Studies Notes in Details
Class 12 Bst Notes Pdf free download
NATURE AND SIGNIFICANCE OF MANAGEMENT CLASS 12 NOTES
Class 12 Business Studies Chapter 1 Notes/Business Studies Class 12 Chapter 1
Concept
Management is the process of planning, organizing, staffing, directing, and controlling the enterprise resources efficiently and effectively for achieving the goals of the organization. Effectivenessmanagement is concerned with doing the right task, completing activities, and achieving goals. Efficiency means doing the task correctlyand with minimum cost.
Characteristics
The key features of management are:
(i) goal-oriented process
(ii) all-pervasive
(iii) multidimensional
(iv) continuous process
(v) group activity
(vi) dynamic function
(vii) tangible force.
Objectives
Management fulfills three basic objectives: organizational, social, and personal.
Importance
Management is important because it helps in achieving group goals, increases efficiency, creates a dynamic organization, helps achieve personal objectives, and contributes to the development of society.
Nature
Management is a combination of an organized body of knowledge(science) and its skillful application (art). Although it does not satisfy all the requirements of a profession, it is to a large extent professional in character.
Levels
Management is considered a three-tier activity. The top management focuses on the determination of objectives and policies, middle management attempts to achieve these objectives through the effort of other managers, and supervisory or operational management directly oversees the efforts of the workforce.
Functions
All managers perform the following interrelated functions: Planning,Organizing, Staffing, Directing, and Controlling.
Coordination
Coordination is the essence of management. It is the process of achieving unity of action among interdependent activities and departments of an organization.
PRINCIPLES OF MANAGEMENT CLASS 12 NOTES
Class 12 Business Studies Chapter 2
Meaning
Principles of management are general guidelines, which can be usedfor conduct in workplaces under certain situations. They help managersto take and implement decisions.
Nature
The nature of management principles can be discussed under the heads- formed by practice; general guidelines; universal; flexible; behavioral; contingent; and cause and effect relationship.
Significance
Proper understanding of the significance of management principles is essential to making sound decisions by managers. The significance is discussed under the following heads- Increase inefficiency; Optimum utilization of resources; Scientific decision making; Adaptation to changing environment; Fulfilling social responsibilities; Proper research and development; Training managers; and Effectiveadministration.
Scientific Management
Taylor’s principles of scientific management are — Science, not the rule of thumb; Harmony, not discord; Cooperation not individualism; Maximum, not restricted output; Development of each person to her/his greatest efficiency and prosperity. The techniques of scientific management as per Taylor were — Functional foremanship; Standardization and simplification of work; Fatigue Study; MethodStudy; Time Study; Motion Study; and Differential Wage System. We can also point out differences between the contributions of Taylor and Fayol but essentially they were complementary in nature.
Fayol’s Principles of Management
According to Fayol, the functions of management are to plan, organize, command, coordinate, and control. The activities of an industrial undertaking could be divided into; Technical; Commercial; Financial; Security; Accounting and Managerial. He also suggested that managers should have the following qualities-Physical; Moral; Education; Knowledge; and Experience. Full listed 14 principles of management —
a division of work;
Authority and responsibility;
Discipline;
Unity of command;
Unity of direction;
Subordination of individual interest to general interest;
Remuneration of Personnel;
Centralisation and decentralization;
Scalar Chain;
Order;
Equity;
Stability in the tenure of Personnel;
Initiative;
and Espirit De corps.
We can also point out differences between the contributions of Taylor andFayol but essentially they were complementary in nature.
BUSINESS ENVIRONMENT CLASS 12 NOTES
Business Studies Class 12 Chapter 3
Meaning of business environment: The term business environment means the totality of all individuals, institutions, and other forces that are outside a business but that potentially affect its performance.
The business environment can be characterized in terms of
(a) the totality of external forces
(b) specific and general forces
(c) inter-relatedness
(d) dynamic nature
(e) uncertainty
(f) complexity
(g) relativity
Importance of business environment: Business environment and itsunderstanding is important for (i) enabling the identification of opportunities and getting the first-mover advantage, (ii) helping in the identification of threats and early warning signals, (iii) coping withthe rapid changes, (v) assisting in planning and policy and(vi) improving the performance.
Elements of business environment: The business environment consistsof five important dimensions including economic, social, technological, political, and legal.
The comment includes such factors as interest rates, inflation rates, changes in disposable income of people, stock market indexes, and the value of the rupee.
The social environment includes social forces like traditions, values, social trends, society’s expectations of business, and so on. The technological environment includes forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating abusiness.
The political environment includes political conditions such as general stability and peace in the country and specific attitudes that elected government representatives to hold toward business.
PLANNING CLASS 12 BUSINESS STUDIES NOTES
Business Studies Class 12 Chapter 4
Planning is deciding in advance what to do and how to do it. It is one ofthe basic managerial functions. Planning, therefore, involves setting objectives and developing theappropriate course of action to achieve these objectives.
Importance of PlanningPlanning provides directions, reduces risks of uncertainty, reduces overlapping and wasteful activities promote innovative ideas,facilitates decision making, establishes standards for controlling.
Features of PlanningPlanning focuses on achieving objectives; It is a primary function of management; Planning is pervasive, continuous, futuristic, and involvesdecision making; It is a mental exercise.
Limitations of PlanningPlanning leads to rigidity; reduces creativity; involves huge costs; Itis a time-consuming process; Planning does not work in a dynamic environment, anddoes not guarantee success. Planning Process
Setting objectives: Objectives may be set for the entire organization andeach department or unit within the organization. Developing premises: Planning is concerned with the future which isuncertain and every planner is using conjecture about what might happen in the future.
Identifying alternative courses of action: Once objectives are set, assumptions are made. Then the next step would be to act upon them. Evaluating alternative courses: The next step is to weigh the pros andcons of each alternative.
Selecting an alternative: This is the real point of decision-making. The best plan has to be adopted and implemented. Implement the plan: This is concerned with putting the plan into action. Follow-up action: Monitoring the plans is equally important to ensurethat objectives are achieved.Types of Plans
Objectives: Objectives therefore can be said to be the desired future positionthat the management would like to reach.
Strategy: A strategy provides the broad contours of an organization’s business. It will also refer to future decisions defining the organization’sdirection and scope in the long run.
Policy: Policies are general statements that guide thinking channelizesenergies towards a particular direction.
Procedure: Procedures are routine steps on how to carry out activities.Rule: Rules are specific statements that tell what is to be done.
Program: Programmes are detailed statements about a project which outline the objectives, policies, procedures, rules, tasks, human and physical resources required, and the budget to implement anycourse of action.
Budget: A budget is a statement of expected results expressed in numericalterms. It is a plan which quantifies future facts and figures.
ORGANISING CLASS 12 NOTES
Organizing Class 12 Business Studies
Organizing is the process of defining and grouping activities and establishingauthority relationships among them.
Process: the process of organizing consists of the following steps:
(a) Identification and division of work
(b) Departmentalisation
(c) Assignment of Duties
(d) Establishing reporting relationships
Importance: Organising is considered important because it leads to the division of work, clarity in reporting relationships, optimum utilization of resources, growth, better administration, and greater creativity.
Organizational structure is the framework within which managerial andoperating tasks are performed. It can be functional or divisional.
The span of management is the number of subordinates under superior.
Functional structure groups activities on the basis of functions. The advantages of such a structure are specialization, better control, managerial efficiency, and ease in training employees. The disadvantages are functional empires, conflict of interest, inflexibility,and restriction in managerial development.
Divisional structure groups activities on the basis of products.The advantages are integration, product specialization, greater accountability, flexibility, better coordination and more initiative.The disadvantages are departmental conflicts, costly processes, ignoring of organizational interests, increase in requirements of generalmanagers.
Formal organization is designed by the management to achieve organisationalgoals. Its advantages are fixation of responsibility,clarity of roles, unity of command and effective accomplishment of goals. Its disadvantages are procedural delays, inadequate recognitionof creativity, limited in scope.
Informal organisation arises out of interaction amongst people atwork. Its advantages are speed, fulfillment of social needs, fills in adequacies of formal structure. Its disadvantages are: disruptive force, resistance to change and priority to group interests.
Delegation is the transfer of authority from superior to subordinate.It has three elements: Authority, Responsibility and Accountability.
Importance of delegation is that it helps in effective management,employee development, motivation, growth and coordination.Decentralization is delegation of authority throughout the organization.
Importance of decentralisation is that it helps in development of managerial talent, quick decision making reducing burden on top management, development of initiative, growth and better control.
STAFFING CLASS 12 NOTES
Class 12 Business Studies Chapter 6 Notes
Meaning: Staffing has been described as the managerial function of fillingand keeping filled, the positions in an organisation structure.This is achieved by, first of all, identifying requirement of work force, followed by recruitment, selection, placement, promotion, appraisal and development of personnel, to fill the roles designed into the organisationstructure.
Need and Importance of Staffing: In any organisation, there isa need for people to perform work. The staffing function of management fulfills this requirement and finds the right people for theright job.
The staffing function has assumed greater importance these days because of rapid advancement of technology, increasing size of organisation and complicated behaviour of human beings. The ability of an organisation to achieve its goal depends upon the qualityof its human resources.
Staffing as part of Human Resource Management: Staffing is a function which all managers need to perform. It is a separate and specialised function and there are many aspects of human relations tobe considered.It is the responsibility of all managers to directly deal and select people to work for the organisation. When the manager performs the staffingfunction his role is slightly limited. In small organizations, managers may perform all duties related to employees salaries,welfare and working conditions.But as organisations grow and number of persons employed increases,a separate department called the human resource department is formed whichhas specialists in the field to manage people.
Human Resource Management includes many specialised activities andduties which the human resource personnel must perform.
Evolution of HRM: Human resource management has replaced the traditionalconcept of labour welfare and personnel management.HRM in its present form has evolved from a number of significant inter-related developments, which date back to the era of industrial revolution. Emergence of trade union movement led to the need of a person who could act as an effective link between the owners and workers.You may have observed that all these aspects are concerned with thehuman element in the industry as distinct from the mechanical sideof the enterprise. Thus, staffing is an inherent part of human resource management as it is the practice of finding, evaluating and establishinga working relationship with people, for a purpose.
Staffing Process: The prime concern of the staffing function in the management process is the timely fulfillment of the manpower requirementswithin an organisation.
Estimating the Manpower Requirements: Performance of each job necessitates the appointment of a person with a specific setof educational qualifications, skills, prior experience and so on. Operationally, understanding the manpower requirements would necessitateworkload analysis on the one hand and workforce analysison the other.
Training is any process by which the aptitudes, skills and abilities ofemployees to perform specific jobs are increased.
Education is the process of increasing the knowledge and understanding of employees. It is the understanding and interpretation of knowledge.Development refers to the learning opportunities designed to help employeesgrow.
Training MethodsThere are various methods of training. These are broadly categorised intotwo groups: On-the-Job and Off-the-Job methods.
On the Job Methods(i) Apprenticeship Programs (ii) Coaching (iii) Internship Training(iv) Job Rotation
Off the Job Methods(i) Class Room Lectures/Conferences (ii) Films (iii) Case Study(iv) Computer Modelling (v) Vestibule Training (vi) ProgrammedInstruction.
DIRECTING CLASS 12 NOTES
Business Studies Class 12 Chapter 7
Directing is a complex managerial function consisting of all the activities that are designed to encourage subordinates to workeffectively. It includes supervision, motivation, communication and leading. The principles which guide effective directing maybe classified as principles related to the purpose of directing and principles related to the direction process.
Supervision: It is an element of direction. It can be understood as a process as well as the functions performed by the supervisor (a position at operative level). Supervision is very important as it is closely linked to overseeing the work, guiding and ensuring that targets are met by workers and employees.
Motivation: Motivation is the process of stimulating people to action to accomplish desired goals of organisation. It is an internal feeling of an individual and leads to goal-directed behavior. Motivation is mainly based on needs of individuals. It helps individuals and groups in the organization for improved performance.
Managers offer incentives to employees both financial and nonfinancial. Financial incentives are monetary and may be inthe form of salary, bonus, profit-sharing, pension, etc. Nonfinancial incentives provide social and psychological satisfaction. These include status, promotion, responsibility, job enrichment, job recognition, job security, employee participation, delegation, empowerment etc.
Leadership: Leadership is most important factor in the success of an enterprise. It is the process of influencing people to strive willingly for group objectives. The qualities of a good leader have been researched by many experts. Some of the qualities of good leader include–courage, will power,judgement, knowledge, integrity, physical energy, faith, moral qualities, fairness, vitality, decisiveness, social skills etc. But all these qualities cannot be possessed by one individual nor always help in their success.
Communication: Communication refers to the process of exchange of ideas between or among persons and creates understanding. The communicationprocess involves the elements of source, encoding,channel, receiver, decoding, and feedback. In organizations, both formal and informal communications simultaneously take place.
Formal communications refer to all official communications in the form of orders, memos, appeals, notes, circulars, agenda,minutes, etc. Apart from formal communications, informal or grapevine communications also exist.
Informal communications are usually in the form of rumors, whispers, etc. They are unofficial, spontaneous, unrecorded, spread very fast, and usually distorted. A manager should learn to manage with informal communication also. In most organizations, several barriers may exist to effective communications.
Some of these barriers include – semantic barriers, organizational barriers, language barriers, transmission barriers, psychological barriers, and personal barriers. Managers should take appropriate measures to overcome these barriers and promote effective communication in the organization.
CONTROLLING CLASS 12 NOTES
Controlling Chapter 8 Class 12
Controlling is the process of ensuring that actual activities conform to planned activities.The importance of managerial control lies in the fact that it helps in accomplishing organisational goals. Controlling also helps in judging the accuracy of standards, ensuring efficient utilization of resources, boosting employee morale, creating an atmosphere of order and discipline in the organisation and coordinating different activities so that they all work together in one direction to meet targets.
Controlling suffers from certain limitations also. An organisation has no control over external factors. The control system of an organisation may face resistance from its employees. Sometimescontrolling turns out to be a costly affair, especially in case of small organisations. Moreover, it is not always possible for the management to set quantitative standards of performance in the absence of which controlling exercise loses some of its effectiveness.
The process of control involves setting performance standards, measurement of actual performance, comparison of actual performance with standards, analysis of deviations and taking corrective action.
Planning and controlling are inseparable twins of management. Planning initiates the process of management and controlling completes the process. Plans are the basis of control and without control, the best-laid plans may go astray. Personal observation, statistical reports, breakeven analysis, and budgetary control are traditional techniques of managerial control. Return on investment, ratio analysis, responsibility accounting, management audit, PERT and CPM, and Management InformationSystem are modern techniques of managerial control.
FINANCIAL MANAGEMENT NOTES CLASS 12
Class 12 Business Studies Chapter 9 Notes
Business finance: The money required for carrying out business activities is called business finance. Almost all business activities require some finance. Finance is needed to establish a business, to run it, to modernize it, to expand, and diversify it.
Financial Management: Financial Management is concerned with optimal procurement as well as usage of finance. For optimal procurement, different available sources of finance are identified and compared in terms of their costs and associated risks.
Objectives and Financial DecisionsThe primary aim of financial management is to maximize shareholders’ wealth which is referred to as the wealth maximization concept. The market price of a company’s shares are linked to the three basic financial decisions
Financial decision-making is concerned with three broad decisions which are Investment Decision, Financing Decision, Dividend DecisionFinancial Planning, and Importance Financial planning is essential preparation of a financial blueprint of an organization’s future operations. The objective of financial planning is to ensure that enough funds are available at right time.
Financial planning strives to achieve the following twin objectives.(a) To ensure availability of funds whenever these are required:(b) To see that the firm does not raise resources unnecessarily: Financial planning is an important part of the overall planning of any business enterprise. It aims at enabling the company to tackle the uncertainty in respect of the availability and timing of the funds and helps in the smooth functioning of an organisation.
Capital Structure and Factors One of the important decisions under financial management relates to the financing pattern or the proportion of the use of different sources in raising funds. On the basis of ownership, the sources of business finance can be broadly classified into two categories viz., ‘owners funds and ‘borrowed funds’. Capital structure refers to the mix between ownersand borrowed funds. Deciding about the capital structure of a firm involves determining the relative proportion of various types of funds. This depends on various factors which are: Cash Flow Position, Interest Coverage Ratio (ICR), Debt ServiceCoverage Ratio (DSCR), Return on Investment (RoI), Cost of Debt, Tax Rate, Cost of Equity, Floatation Costs, Risk Consideration, Flexibility, Control, Regulatory Framework, Stock Market Conditions, and Capital Structure of other Companies.
Fixed and Working Capital Fixed capital refers to investment in long-term assets. Management of fixed capital involves the allocation of a firm’s capital to different projects or assets with long-term implications for the business. These decisions are called investment decisions or capital budgeting decisions. They affect the growth, profitability, and risk of the business in the long run.
Factors affecting the Requirement of Fixed Capital areNature of Business, Scale of Operations, Choice of Technique, Technology Upgradation, GrowthProspects, Diversification, Financing Alternatives, and Level of Collaboration. Apart from the investment in fixed assets, every business organization needs to invest in current assets. This investment facilitates smooth day-to-day operations of the organization. Current assets are usually more liquid but contribute less to the profits than fixed assets.
Factors affecting the working capital requirement areNature of Business, Scale of Operations, Business Cycle, Seasonal Factor, Production Cycle, CreditAllowed, Credit Availed, Operating Efficiency, Availability of Raw Material, Growth Prospects, Level of competition, and rate of Inflation.
FINANCIAL MARKETS CLASS 12 NOTES
Class 12 Business Studies Chapter 10 Notes
Financial Market is a market for creation and exchange of financial assets.It helps in mobilisation and channelising the savings into most productive uses. Financial markets also helps in price discovery and provide liquidity to financialassets.
Money Market is a market for short-term funds. It deals in monetary assets whoseperiod of maturity is less than one year.
The instruments of money market include treasury bills, commercial paper, call money, Certificate of deposit, commercial bills, participation certificates and money market mutual funds.
Capital Market is a place where long-term funds are mobilised by the corporate undertakings and Government. Capital Market may be divided into primary marketand secondary market.
Primary market deals with new securities which werenot previously tradable to the public. Secondary market is a place where existingsecurities are bought and sold.
Stock Exchanges are the organizations which provide a platform for buying and selling of existing securities. Stock exchanges provide continuous market forsecurities, helps in price discovery, widening share ownership and provide scopefor speculation.
Securities and Exchange Board of India was established in 1988 and was given statutory status through an Act in 1992. The SEBI was set-up to protect the interests of investors, development and regulation of the securities market.
MARKETING CLASS 12 NOTES
Class 12 Business Studies Chapter 11 Notes
In the traditional sense, the term ‘market’ refers to the place where buyers and sellers gather to enter into transactions involving the exchange of goods and services. But in modern marketing sense, it refers to a set of actual and potentialbuyers of a product or service.
Marketing: The term marketing has been described as performance of business activities that direct the flow of goods and services from producers to consumers.Marketing is not merely a post-production activity. It includes many activities that are performed even before goods are actually produced and continue even afterthe goods have been sold.
Functions of Marketing: The important functions of marketing include gatheringand Analysing Market Information, Marketing Planning, ProductDesigning and Development, Standardisation and Grading, Packaging and labeling, Branding, Customer Support Services, Pricing of Products, Promotion, Physical distribution, Transportation, Storage or Warehousing.
Role of Marketing: By adopting marketing orientation, an organization whether profit-makingor non-profit making, can achieve its goals in the most effective manner. Also marketing acts as a catalyst in the economic development of a countryand helps in raising the standards of living of people.
Marketing Mix is a set of marketing tools that the firm uses to pursue its marketing objectives in a target market. The variables or elements of the marketing mixhave been classified in to four categories, popularly known as four Psof marketing viz., Product, Price, Place and Promotion. These elements are combinedto create an offer.
Product: In common parlance, the word ‘product’, is used to refer only to the physical or tangible attributes of a product. In marketing, product is a mixture of tangible and intangible attributes, which are capable of being exchanged for a value, with the ability to satisfy customer needs. It is anything that can be offeredto a market to satisfy a want or need.
Products may broadly be classified intotwo categories—industrial products and consumers’ products. Products,which are purchased, by the ultimate consumers or users for satisfying their personal needs and desires are referred to as consumer products. On the basisof shopping efforts involved, the products are classified as ConvenienceProduct, Shopping Products and Speciality Products. On the basis of their durability, consumer products have been classified into categories—Durable, Non-durable, and Services. Those activities, benefits or satisfaction, which are offered for sale, e.g., dry cleaning, watch repairs, hair cutting, are called services.
Industrial products are those products, which are used as inputs in producing other products. These are broadly classified in to
(i) Materials and Parts,
(ii)Capital Items, and
(iii) Supplies and Business Services.
Packaging: The act of designing and producing the container or wrapper of a product is referred to as packaging. There can be three different levels of packaging viz., Primary package, Secondary packaged, Transport package.Packaging performs a number of functions in the marketing of goods. Some of the important functions include Product identification; Product protection; Facilitating the use of the product, and the Promotion of goods and services.
Advertising is the most commonly used tool of promotion. It is an impersonal form of communication, which is paid for by the marketers (Sponsors) to promote some goods or services. The merits of advertising, as a medium of communication, including
(i) Mass reach;
(ii) Enhancing customer satisfaction andconfidence;
(iii) Expressiveness; and
(iv) Economy.
The limitations of advertising are that it is
(i) less forceful
(ii) lacks Feedback
(iii)inflexibility
(iv) low effectiveness.
The most common Objections to Advertising are thatit
(i) adds to cost;
(ii) undermines social Values;
(iii) confuses the buyers;and
(iv) encourages sale of Inferior Products.
Most of the criticisms against advertising are not fully true. Advertising is thereforeconsidered an essential function of marketing.
Sales Promotion refers to short-term incentives, which are designed to encourage the buyers to make immediate purchases of a product service. These include promotional efforts other than advertising, personal selling andpublicity, used by a company to boost its sales. Commonly used SalesPromotion Activities include rebate, Discount, refunds, Product Combinations,Quantity Gift, Instant Draws and Assigned Gift, Lucky Draw, Usable Benefit,Full Finance @ 0%, sampling, and contests.
CONSUMER PROTECTION CLASS 12 NOTES
Class 12 Business Studies Chapter 12 Notes
Importance of Consumer Protection: From the point of consumers, consumer protection is important because consumers are ignorant, unorganized, and exploited by sellers. Consumer Protection is also important for a
(i) It is in the long-term interest of business,
(ii) Business uses society’s
(iii) It is a social responsibility of business,
(iv) It has moral justification,
(v) It avoids government intervention in the functioning of the business.
Legal Protection to Consumers: The Indian legal framework consists of number of legislations that provide protection to consumers. These include
(i) The Consumer Protection Act, 1986,
(ii) The Indian Contract Act, 1872,
(iii)The Sale of Goods Act, 1930,
(iv) The Essential Commodities Act,1955,
(v) The Agricultural Produce (Grading and Marking) Act, 1937,
(vi) The Prevention of Food Adulteration Act, 1954,
(vii) The Standards of Weights and Measures Act, 1976,
(viii) The Trade Marks Act, 1999,
(ix) The Competition Act, 2002,
(x) The Bureau of Indian Standards Act, 1986.
Consumer Rights: The Consumer Protection Act, 1986, provides for six consumerrights. These are: (i) Right to safety, (ii) Right to be informed,(iii) Right to choose, (iv) Right to be heard, (v) Right to seek redressal,(vi) Right to consumer education.
Consumer Responsibilities: In addition to exercising his rights, a consumer should also keep in mind his responsibilities while purchasing, using, and consuminggoods and services.
Ways and Means of Consumer Protection: There are various ways in which the objective of consumer protection can be achieved. These include (i) Self-regulationby business, (ii) Business associations, (iii) Consumer awareness,(iv) Consumer organizations, (v) Government.
Redressal Agencies under the Consumer Protection Act: The Consumer Protection Act provides for the setting up of three-tier enforcement machinery at the District, State, and National levels. They are referred to as the ‘DistrictForum’, ‘State Commission’, and the ‘National Commission’. There are various reliefs available to a consumer under the Act. The appropriate consumer court may pass an order for removal of defects in goods, replace a defective product, refund the price of the product, pay compensation for the loss suffered, etc.
Consumer Organisations and NGOs: In India, several consumer organizations and non-governmental organizations (NGOs) are playing an active role in the protection and promotion of consumers’ interests.
Revision Notes of Business Studies Class 12
Revision notes of business studies class 12 are very helpful during exam times. No student can go through the entire Business studies notes during an exam and hence CBSE Class 12 Business Studies Revision Notes are made by students to save themselves from unnecessary pressure. Although Vidya Setu’s class 12 business studies revision notes a top-notch and gives a very clear and brief explanation of each topic, it is trusted by many students. Class 12 Bst Notes Pdf free download and Revision Notes Of Business Studies Class 12 can be done from the links above.
12th Class Business Studies Notes
Business studies are one of the most important subjects in commerce, it is interesting and boring for equal portions of students and hence should be taught fairly. Business studies class 12 chapter 1 notes pdf download, as well as other chapter notes, are provided so that students can get all the required material in one place. Class 12 business studies notes can be downloaded as well and studied without an internet connection.
Why Choose Vidya Setu for CBSE Class 12 Business Studies Notes 2021?
- Free PDF Link to Download- VidyaSetu is the leading FREE Online Class for students of class 10, 11, and 12th students. Along with this, students can download the FREE PDF of the NCERT Class 12 Business Studies Notes 2021.
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Conclusion-
Class 12 Commerce Students can acknowledge this CBSE Class 12 Business studies Notes for 2021 Exams. In this article, students will find all the necessary subject notes including their PDF File attached to it. Class 12 Business Studies Previous year’s paper should also be solved for better results. Students can also check the class 12 business studies project for 2023-24 and also join CBSE Class 12 Business Studies Free Online Classes for more easy lectures on the BST Commerce Subject and clear their doubts by asking the top subject experts at VidyaSetu Learnings. If any student has any doubt regarding any Class 12 Subject or Exams can simply write in the below comment section or mail us at [email protected].
Frequently Asked Questions (FAQs)
Q1. Which Book Should I Study for Business Studies?
A1. CBSE prescribed only NCERT Books for Class 12th Subjects. The whole question paper is based on the NCERT Business Studies Books. The BST books are as follow:
- NCERT Business Studies Part-I
- NCERT Business Studies Part-II
Q2. Are NCERT Solutions Enough for Class 12 Business Studies?
A2. Yes as prescribed by CBSE, NCERT Solutions are enough for the Class 12 Exam 2021. As the Business Studies Question Paper is based on the NCERT Books. So, students are only required to go through Class 12 Business Studies Notes NCERT, and Books.
Q3. From Where Can I Download Class 12 Business Studies Notes For Free?
A3. Students can download Class 12 Business Studies Notes for FREE from this article only. We have provided the Studies Class 12 Ncert Solutions PDF Links in the above article.
Q4. How VidyaSetu Business Studies Class 12 Notes Pdf Download will help students for the exams?
A4. Business Studies Class 12 Notes Pdf Download will help students in acquiring detailed information about each and every topic covered in the Class 12 BST Syllabus. This will ultimately help in scoring very good marks in the Finals.